Welcome! The Argonaut is a blog and monthly newsletter that delivers the core of B2B marketing: competitor intel, strategy, KPIs, and content that matters, with a spark of irony. Think of it as your compass, designed to guide startups and scale-ups as they rise.

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The Argonaut shows you what fuels growth and drains momentum. It uncovers opportunities that push you forward. It turns complex metrics into simple steps you can take.